Football Conference changes name, but what does it all mean?

A guest blog today from Dan of the Mariners Trust, all about the re-branding of the Conference and what it actually means to anyone… Back in April, it was announced that the Conference was going to rename itself for the 15-16 season, from Vanarama Conference to Vanarama National. Ok. And the article making the announcement told us; ‘The competition has also announced a new logo and a renewed three-year TV broadcasting deal with BT Sport.’ Incoming National League chairman Brian Barwick said the new branding would “offer much to our existing partners whilst opening up new opportunities”.’ Right. A new logo, and more TV.…